Iron Rice Bowl
Iron Rice Bowl started after our founder Jack Sim's venture 45Rice, after serving 1.1 million meals to Singapore's foreign workers, saw an opportunity to extend this healthy rice alternative to the general public. Using fortified rice as its base, NBIC hopes to establish a hawker franchise in Singapore, providing a low-cost and healthier option for our fellow citizens
Expertly Formulated
Our Fortified Rice will be created in collaboration with DSM-Firmenich, one of the leading health, nutrition and performance ingredients in major consumer brands
Spreading the Opportunities
As part of this project, we are seeking any aspiring hawker who is looking to join us on this journey, as it will be a simple recipe that demonstrates that anyone can cook, with a healthy salary.
Dignity to Community
This business hopes to remove the high-cost and indignity of ingesting your daily supplements, by turning it from a handful of pills to a bowl of rice, topped by the classic ingredients that you had grown used to